Networking:
Getting to know others. You interact with other business owners, directors, potential customers and current customers.
Setting yourself up as an expert in your field is your goal. Then people will remember to come to you with questions or if they need to purchase something that is in your field.
Enter Presentation
Networking is really the key to every type of sales business. That is why a lot of companies pay huge sums of money for advertising that works.
Hi Allison, Glad you stopped by. However, paying for advertising is not networking. That is pure advertising and while effective will never be able to replace the power of word-of-mouth which happens when you make a connection with another person.