Do you draft up effective ads and newsletters spotlighting your product sales specials?
Here are some tips to consider when doing up your ads in regards to spotlighting your sale specials:
1. Don’t spotlight too many items. Sometimes I feel like I am getting SPAMMED when I read a post or newsletter with 40 sales specials along with description, price, photo etc. Like a mini catalog book. I say pick a few products and spotlight those items.
2. Information: Name of product, cost of product, how product can be ordered and other product information such as features and how the product can be of benefit or be used by the customer is also a helpful selling tool.
3. Duration of your Sales Special? Alot of times I see ads that state “Save 10% off any purchase during the next two weeks”) Well, be more exact please! Worded: This Special Sale ends on March 5th, 2004, all purchases need to be concluded by Midnight eastern time would be more appropiate. I hate rushing to a website to buy xyz only to find out that it expired at noon that day!
4. Keep your graphic images reasonably sized, I dont need to see a poster sized photo of your sales products. Customers and Clients are busy and will not wait 5 minutes for an email newsletter or web page to load, keep it brief and to the point. Keep your graphics small.
5. Alternative contact info, why? Well, if I want to buy product A but your website is down for maintaince etc, How can I contact you? Always provide an alternative method for communication for customers to contact you incase your website is down or your shopping cart is not functioning correctly, etc.
6. Payment options. I feel that is important too. You don’t want to waste a customers time running around your site and then they click on check out to find that you ONLY take Paypal as your source of payment. Your ad content should clearly state what types of payment you will accept for purchases.
7. Sometimes its unprofessional to mix your Ad. What do I mean? Mixing your Sales Specials with your Recruiting Specials, this is not always true but most of the time, you should not mix the two depending on where and how you are advertising. For an example: Customers and Clients who sign up for a email newsletter that you provide to get updates on your sales specials, dont want spammed with your recruiting business opportunity information.
8. You should always proof read your business ads or have someone else proof read it for you. You don’t want to advertise Product A for $2.00 and it be a typo that was meant to say $6.00 and then you end up with a lot of very disappointed customers.
I also like to say, Thanks for reading my ad or Thanks for visiting my website at the bottom of all of my ads and newsletters. I like them to know that I appreciate the time it took for them to read my sales ad or newsletter.
Shelly Hill has been working from home in Direct Sales since 1989. Shelly is a Manager with Tupperware.You can contact Shelly at:
Web: http://www.classybusinesswomen.com
Web: http://my.tupperware.com/Ravish30
Recipe Blog: http://wahmshelly.blogspot.com
